1) AUTO EXPO (SYSTEM):
- real-world visual and haptic (touch-feel) expo/communication.
2) MOBILITY (INFOPORTAL):
- cars, eMobility, (alternative) fuels, energy, economy, ecology, ethics, ICT, travel, EMOTIONS etc.
- "As human decisions are utimately emotional and not logical, the only logical is INTELLIGENT products and solutions that are also sexy & EMOTIONAL. iQ & EQ."
Truls Hval ("Mr. Whale")
- "One thing I want to stress, because everyone tends to talk just about the digital side, is that in the world of modern luxery, it's not all digital. It's HUMAN TOUCH".
- Ola Källenius, Swedish marketing expert and member of the Board of Management (future CEO?) of Daimler AG (Mercedes-Benz) in a McKinsey interview.
- at HVAL we do take him literally!
1a) "Stockholm" auto-expo-ramp(e)
- freight-free all
1b) "Guideline" metallstolper med uttrekkbare tekstilbånd
1c) "Click A4" infoholder
1d) "Click A3" infoholder
- “A car is going to be more like a pet than a machine. It is a very special relationship. We want to create EMOTIONS around the entire car experience”.
- Carlos Ghosn, Chairman and CEO of Renault-Nissan
- "Cars are an expansion of yourself: They take your thoughts, your ideas, your EMOTIONS, and they multiply it".
- Chris Bangle, ex. BMW design chief. Famous for strategizing emotions in the car business and presently "emotional mobility guru"
2a) Mobility megatrends (iQ & EQ)
- energy, space, time, EVs, ICT, economy, ecology, ethics, EMOTIONS...
2b) E-mobility Norway - "the world's
leading electric car market"
- 3 out of 10 new cars a plug-in
- what's wrong in Germany?
2c) Travel EMOTIONAL Norway
- "the land of Fjords, Whales and
- Human - Machine - Nature
- world's first in Norway
- electric & fossil solutions in Europe
- "free-flow" & "station-based"
2e) "HalfPriceHotelClub"- special deals when free rooms available
= INTELLIGENT win-win solutions
+ NEW: 85.000 hotels onlinebase
- bil etter behov og EMOSJONER...
- skift bil som andre skifter skjorte
2g) AlternativeDrivstoff (fuels)
- totaloversikt drivstofftyper
- politisk/økonomisk mareritt og "ting tar tid"
- totaloversikt gasstyper
-- LPG/PROPANgass (fortiden?)
-- METANgass (natur-/bio-/E-gass)
(nå- og fremtiden?)
-- HYDROGENgass (fremtiden eller den neste "Betamax"?)
-- GASSBIL(.no) NEWS
- news and views
- the big picture
2i) Beijing, biler, babes og bensin...
- INTELLIGENT/EMOTIONAL mobility?
- China impressions/reflections
2j) EMOTIONAL brand experience:
- Audi (Ingolstadt and Neckarsulm)
- BMW (München and Leipzig)
- Mercedes-Benz (Stuttgart)
- Porsche (Stuttgart-Zuffenhausen)
- Volkswagen(group) (Wolfsburg+)
2k) City- and e-bikes
- the ebike revolution is here